After the price increases of steel, President John F. Kennedy had a very powerful response. Throughout Kennedy’s speech made on April 11, 1962, he condemned companies for raising steel prices and repeatedly appealed to a sense of sacrifice from the American citizens. Kennedy makes it clear to his audience that he himself is included within the “injustices” of raising steel prices. He goes on to explain the many unpleasant outcomes that may occur from raising such prices. The sacrifices being made by the “185 million Americans” are shared by him as well. It is clear that Kennedy is on their side, united with them. Kennedy is extremely effective in his use of rhetorical strategies to convey his message. Kennedy expresses a disapproving tone and strong diction in order to clearly achieve his goal in Decisions in this country, except for very limited restrictions in the case of monopolies a national emergency strikes, our and odd to be freely and probably mean making steel companies reverse their increase in prices. In his attempt to persuade the companies that the increase will only bring issues to America, he not only explains the injustices that lie within but the sacrifices that will need to be made. In the introduction of Kennedy’s speech he states, “The american people will find it hard, as do i , to accept a situation in which a tiny handful of steel executives…….exceeds their sense of public responsibility can show such utter contempt for the interests of 185 million Americans”. The significance of this quote is that it is filled with objection. Kennedy phrases this assertion in a way where he is saying that the steel increases is not something him nor the other “185 million Americans” will stand for. This allows the audience to distinctly understand who’s side he is on. The American people could not handle the increase in steel prices due to recession. However, Kennedy by using such an unfavorable tone, expresses this and hopes to make the steel companies feel guilty about increasing steel prices on such innocent people. Further evidence of Kennedy’s use of rhetorical strategies can be found in his disclaimer that “price and wage decisions…are and aren’t to be freely and private we made, but the American people have a right to expect in return for that freedom a higher sense of business responsibility for the welfare of their country.” Towards the end of President Kennedy speech he goes on to speak about fairness, and allows the audience to come to an understanding that the increase in prices is none other than an unjustifiable and irresponsible defiance to the public interest. This speech made by Kennedy is beneficial to the Americans not only in a way where he is protecting them but he also agrees with them. This gives the people a cushion and allows us to understand how far Kennedy would go to please his people. Based on the speech the audience can comprehend that this soley targets the steel companies for their inequity in demanding that the people pay more money for steel. Kennedy’s use of tone and diction make his speech extremely effective, as he urges these companies to make better decisions that will benefit the people. Kennedy makes this very clear by his use of a strong tone. Kennedy’s purpose in writing this speech is not only to make steel companies feel guilty for raising their prices but to allow the Americans to understand that he is on their side. With this speech, he establishes a sense of control and puts his foot down when it is needed. Kennedy does not directly express intentions to start a war or give off an aggressive vibe, yet he manages to come off strong and well manerred, without giving the steel companies any intent to respond to his speech.