Bowling Michael Moore has the ability attain trust

Bowling for Columbine Analysis

Michael Moore’s Bowling for Columbine explores Moore’s
thoughts about what caused the Columbine shooting as well as violent acts
involving gun use. Michael Moore investigates common opinions about gun related
issues, and violence in the United States.  Moore’s Bowling for Columbine won numerous awards, some of which include Academy
Award for Best Documentary Feature, the Independent Spirit Award for Best
Documentary Feature along with many others. 
Moore is effective in convincing the audience that the media provokes
fear in our society, which, as a result, is the reason why the United States has
such high violent crime rates (especially those involving the use of firearms).
Moore builds credibility, uses logical evidence, elicits viewer’s emotions, and
careful places juxtaposition in Bowling
for Columbine to persuade viewers that the media does in fact influence
increased gun use and violence in the U.S.

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Michael
Moore uses ethos as a means of convincing the viewer that he is credible and
trustworthy. This is effective because we tend to believe people whom we
respect, trust and like. Michael Moore has the ability attain trust from the
viewer because of his appearance as well as his background. In looking at the
way Moore appears, he dresses like the common person, which would allow people
to relate to him and feel as though he is “one of them”. This characteristic of
Moore makes him likable and makes him appear sincere unlike someone who uses their
power to tell you what to think and do. Michael Moore’s presence on screen is
one to mimic that of a friend. Also, Moore’s ethos is effectively developed as
the viewer sees that he grew up in Flint, Michigan, and is knowledgeable about
the gun culture and violence in the area. Due to the fact that his background
and upbringing involved many of the aspects that he discusses in the film, it
shows that he is knowledgeable and credible about the issues.

Not
only does Michael Moore’s presence in the film allow the viewer to feel as
though his information and point of view is trustworthy, he also interviews celebrities
and figures who contribute to his arguments. An example of this occurs when he
interviews Marilyn Manson. In interviewing the rock and roll icon, Moore’s
ideas were confirmed in Marilyn Manson’s responses. To Michael Moore’s question,

“Do you know that on the
day of the Columbine massacre, the US dropped more bombs on Kosovo than any
other day?” Manson responded”…Because that’s not the way the media wants
to take it and spin it, and turn it into fear, because then you’re watching
television, you’re watching the news, you’re being pumped full of fear, there’s
floods, there’s AIDS, there’s murder …just this campaign of fear, and
consumption, and that’s what I think it’s all based on, the whole idea of ‘keep
everyone afraid, and they’ll consume.”

 

This statement
mirrors Moore’s views on the increased use and acquisition of firearms which
then leads to violence due to the media’s ability to scare the community.
Interviewing Marilyn Manson was an example of ethos because he is a well known
celebrity. Interviews and appearances from celebrities and well known people
add credibility to Moore’s argument